We promote your brand and amplify your content, while protecting your brand equity.
Content marketing is a strategic marketing approach, utilizing tactics with information architecture, focusing on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing’s purpose is to attract and retain customers by consistently creating, distributing and curating relevant and valuable content with the intention of changing or enhancing consumer behavior, while consistently protecting your brand equity in all medias.
It is an ongoing process that is best integrated into your overall
marketing strategy, and it focuses on owning media, not renting it.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
And they do. Content marketing is being used by some of the greatest marketing organizations
in the world, including P&G, Microsoft, Cisco Systems, and John Deere. Why? Because it works.
We develop a website with deep-rooted strategies, innovative tactics, information architecture, data specifications all utilizing a lot of creativity.
Collaboration of our innovative branding solutions and implementation techniques makes your website a memorable one, and your brand too.
It isn’t enough to just build a website, you have to work the website. Website content management isn’t a single service, but rather combines several of our services.
Content distribution, content promotion, SEO, social media, this all comes together to offer you a turn-key solution to keeping your website working and producing. We call this SSEO, we added in another “S” for the Social Content Distribution.
Social Media Engagement
It’s not just about fans or followers. Social Media isn’t a numbers game. It’s about engaging your audience and making them your brand ambassadors.
We share your content on social networks and find ways to engage them on the most popular social media sites including: Facebook, Twitter, Linked In, Google+, Pinterest, YouTube, and more.
Search Engine Optimization (SEO)
SEO goes hand in hand with content marketing. We tailor your content to use industry accepted legitimate techniques that will make it easier for Google to find and index your pages. We understand the over 200 ranking factors including organics that Search Engines use to determine your content’s relevance. We also stay current with changes and additions to those ranking factors so we can always be using the best, “white-hat,” techniques to deliver you search engine traffic.
Is There A Visual Match?
Traffic that is arriving at your landing page from display, social, email or other visually-oriented sources are ensured a tight visual match between the ad and the landing page. We will keep a close tactical eye on your promotions and provide helpful statistical reporting.
Persistence Of Your Brand
We dig deep to deliver solutions that help to amplify your brand. This stems from a disciplined approach to communications, making sure your brand has a single voice across multiple platforms.
We are based on a deep-rooted strategy, innovative tactics, and a lot of creativity, all
utilizing information architecture data specifications. Collaboration of our branding solutions and implementation techniques makes your brand memorable.
Get In Front Of Your Competition
Digitally Different, Different By Deep-Rooted Strategies, Different By Innovative Tactics,
All Utilizing Collaboration Of Information Architecture Of Our Branding Solutions.